The She Means Business Podcast

Leaning into sponsorship with Andrea Janzen

Gail Banack & Ilana Santone Season 2 Episode 26

In this episode of the She Means Business podcast, Andrea Jansen shares her journey from a successful marketing career to becoming a certified executive coach focused on empowering women in the construction industry. She discusses the challenges women face in leadership roles, the importance of transformational leadership, and the difference between mentorship and sponsorship. Andrea emphasizes the need for women to lean into sponsorship relationships to accelerate their careers and highlights the potential for transformational leadership to address industry challenges.

Key Takeaways:

  • Andrea transitioned from marketing to coaching after realizing her entrepreneurial spirit.
  • She started coaching informally while on maternity leave, helping friends with resumes.
  • Ambition Theory was born out of a desire to close the gender gap in leadership.
  • Women in construction often face challenges due to a lack of recognition for their transformational leadership skills.
  • Sponsorship is more effective than mentorship for career advancement.
  • Women are often prepared for opportunities that never come, rather than being given the chance to seize them.
  • Transformational leadership can lead to better outcomes in traditionally transactional industries like construction.
  • Building relationships based on mutual value can accelerate career growth.
  • Andrea's experience highlights the importance of networking and putting oneself out there.
  • The construction industry can benefit significantly from embracing transformational leadership.


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